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Thursday, August 23, 2012

The Modern Musician



The publication "Electronic Musician" recently ran a very engaging article titled "Survival of the Artist". It features insight, analysis, professional opinion and recommendations from a diverse group of leading figures in today's music business. The topic? How to navigate the current music landscape and create opportunities for success as an artist.

"How can artists make money? What is effective social-media engagement? Is touring crucial? What are the missed opportunities? Electronic Musician set out for answers and enlisted help from The Flaming Lips’ Wayne Coyne, solo artist/Kickstarter queen Amanda Palmer, Chester French frontman/Spotify advisor D.A. Wallach, Glee music supervisor PJ Bloom, Linkin Park manager Ryan DeMarti, San Francisco alt rock radio leader Live 105 FM’s music director Aaron Axelsen, Pandora founder Tim Westergren, and Walk Off the Earth member/YouTube sensation Gianni Luminati."

Here are some of the key takeaways:

- Be a pleasure to work with and treat people with respect.

- Earning success takes time and hard work.

- Engage in two-way communication with fans. Don't be that "needy friend" who is always self-serving. But also don't under-estimate fans' willingness to help. They can be your biggest asset!

- You still need talent too!

- Don't put all your eggs in one glorified and coveted basket. Build momentum by piecing together smaller opportunities and work your way towards the big win.

But ultimately, this is all best heard from the featured men and women themselves, and their quotes resonate much deeper than the high level summaries provided above. Take a read for yourself! You won't regret it: http://www.emusician.com/eq-mag/0765/survival-of-the-artist/149199

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