Tuesday, September 11, 2012

Marketing is Everything That You Do

If you approach the marketing of your band, brand or business as just another "to do" on your task list, you may need to re-think your approach. Taking inspiration from the book REWORK by the founders of the company 37 Signals, music PR blog Ariel Publicity elaborates on the idea that "everything is marketing" with a list of "10 Ways You Are Unknowingly Marketing To Your Fans".

Here's the takeaway: from your choice of words used in emails and social media posts to the way you dress, interact with fans, handle criticism, approach your songwriting and more, a successful brand is made by truly living out the vision for what you want it to be. Everything you do is an extension of your brand. Marketing should not be a job, but instead should be the essence of how you approach your entire business.

Read Ariel Publicity's "10 Ways You Are Unknowingly Marketing To Your Fans" here:

Please note, this is by no means an exhaustive list, but instead a jumping off point to start thinking about how one can better build their brand. Feel free to share other thoughts and ideas below!

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